If you have never built or even edited a website, you can still add a blog post. Many websites are built with a blogging function, so you may be able to jump right in and add a blog post to your website right now!
Keeping It Simple But Effective
Marketing gurus often will bury you in so much information about marketing when all you really want is something simple. Today, I’m going to show you something simple, and how to do it in a way that it has built in strategies that may sound foreign to you now – like SEO, optimization, and page speed. It’s about doing the little things right, and doing them often so your website will move its way to the top of your industry.
How To Add A Blog Post
1. Go To Your Website Dashboard
I use a self-hosted WordPress, so this example will show examples from that. However, the free WordPress.com should look very similar (as may many other platforms).
Follow the directions given by your web provider. If you have a WordPress website, simply type in the name of your website into your browser, followed by /wp-admin/, then log in with your username and password. It will take you directly to your dashboard.
2. Add A Blog Post
Hover over “Posts” on the left side bar (or along the top toolbar), and click “Add New.”
3. Set Title, Keyword, and Begin Content
The best way to blog on an ongoing basis is to establish an editorial calendar. You can schedule the topics (and drafts of the titles) ahead of time so that when it is time to write, you don’t have to come up with the idea of the blog post. Just coming up with the topic can be enough to push you to procrastinate, so do it ahead of time and set yourself up for success.
When you sit down to write your blog post, establish your keyword phrase ( you can read our article What Is a Keyword Phrase and How Do I Get One?).
Revise your title, if needed, to include your keyword phrase. Also use your keyword phrase in the URL (see below), and in the first paragraph. Once you set a URL and save your blog post, avoid making any changes to it, or it could cause confusion in Google’s search results (it often creates pages that get lost – Google can still see the page with each URL you save the blog post as, until you create what is called a 301 redirect – but we’re keeping things simple for now).
Insert a “more” tag to tell search engines, theme templates, and potential syndicate services where the first excerpt of your masterpiece ends.
Write the rest of your article below the “more” tag.
4. Develop Content
Structure your blog post with headings. You can highlight text and select Heading 1, Heading 2, Heading 3, and Heading 4. Don’t worry about using all of the types of headings, it is more important to keep your formatting consistent.
The title of the blog post is usually formatted as a Heading 1 by default, so the first-level subheadings should be Heading 2’s, then subheadings under that can be Heading 3’s.
Use your keyword phrase in at least one heading (in addition to use in the title). Also continue to use it consistently (and comfortably) throughout the article.
5. Set The Featured Image
I edit images down to 1200 pixels wide by 628 high to optimize for Facebook. You can use image editing software then we use a plugin like EWWW Image Optimizer to compress the file. Large image files can bog down a blog post and make the page slower.
You can also edit the image within WordPress.
When you save the image (before uploading it to your blog), use the focus keyword phrase in the name of the file.
Then set the featured image.
When you upload and select the featured image, be sure to add the “Title” and “Alt Text” (see below). The title is what words show up when someone hovers over an image, and the “alt text” is the text that appears if the image link ever breaks or the visitor’s browser does not show the image for any reason.
You can “add media” within your content. When you add images, audio, or videos use the steps above to maximize your SEO (Search Engine Optimization). It sounds fancy, but see how easy it is? It is just doing 100 little things that all add up to eventually moving up on the search results.
6. Super Easy Search Engine Optimization
Select or add a category for the blog post.
Optional: You may also add a tag or tags, but it is not required. Avoid adding and deleting tags and/or categories, as it causes work for you later to create 301 redirects to clean up Google’s view of your website. We’re keeping it easy here, so the best way to do that is to keep your categories simple and tags minimal, making as few changes to either as possible.
I use the Yoast SEO plugin for WordPress to keep optimization super easy. If you don’t use Yoast, usually the blog default uses the title and an excerpt for the meta title and description. Yoast gives you more control, which you’ll really enjoy when it comes time to share your post.
Using Yoast, enter your keyword phrase, title, and description. Make your title intriguing to a reader who discovers it in a search, and include your keyword phrase in both the title and the description.
7. Save And Finish
Save the page and check out the really handy SEO under the “page analysis” and make adjustments if needed.
Then view your page, copy the URL from the browser, go to the “Advanced” tab of the Yoast SEO section, and past the URL from the blog post into the Canonical Link field. In very simple terms, this tells search engines that if they find this same content anywhere else, this is the page where it originated.