THE SECRET SAUCE.

Inbound Marketing Services to Bring in Leads, Build Your Brand, Position You as Leader, and Nurture Raving (Referring) Fans!

Having an agency manage your social media, blog posts, ads, and email campaigns every month can start at $2,500 – $15,000 and go well beyond that. We wanted to create a solution that small businesses could afford without compromising results. As a Secret Sauce client, you collaborate with us, review posts, and work with us to optimize what you do in your business to steadily build and communicate with your audience in ways that drive traffic to your website, capture emails from your prospects, nurture those leads to purchase/hire you, encourage clients to refer their friends, and stir up your base of raving fans.

Inbound Marketing Example

The Kingdom Real Estate

Check out how Blog + Social + Email can ramp up your marketing!

Blog Post Content Becomes Landing Page

Blog Post Magic

LEAD CAPTURE • SEO.

Blog posts are likely one of the most underestimated piece of digital marketing that exists today. Every time you add a blog post, you add a page rich with keywords and valuable content that builds your credibility, positions you as a thought leader, and gives away valuable information to a targeted audience interested in that particular content. This keyword rich content improves SEO and means that each blog post is a landing page – another opportunity to gather email addresses from quality leads!

Every Post a Landing Page

MORE ENTRIES = MORE TRAFFIC.

Your “home page” and other static pages like your “contact,” “about,” and “services” pages are all optimized for the obvious key words. As you write blog articles to answer a questions common to your ideal audience, when they search for those answers, your blog post comes up! Then, as they scroll down, you can offer a compelling giveaway relevant to the specific topic you are writing about. We recommend a download for each category that is assigned to a specific email list.

Blog Posts as Landing Pages for Inbound Marketing
Lead Capture for Target Audience Lists

Targeted Leads

DOWNLOADS TO TARGET AUDIENCE.

Once you clearly identify your 3 target audiences, their questions, biggest issues, and the benefits they’ll most enjoy, create a download for each. We walk you through the process, help you build list-specific downloads, then assign them to the respective blog post categories. Your home page is a crucial lead capture, but blog posts offer unlimited potential to really narrow down the interest so emails can be tailored to the interests of each specific group.

Nurture Raving Fans

EMAILS FOR MORE SALES.

Systematic monthly emails with content from your blog post and ongoing reminders for your leads and clients build a tribe of raving fans that keep you top of mind. Because your blog posts are written to speak to their common issues, they’ll greet your emails as helpful, relevant tips. You can also use these emails as reminders about your services, ask clients for referrals, and link other free information available to your contacts. In between these newsletters,  your audience remembers you so sales emails are less likely to prompt spam complaints.

Email Content from Blog Posts to Nurture Leads
Blog Content in Social Media to Drive Traffic

Social Media Magic

BLOG CONTENT TO DRIVE TRAFFIC.

Social media is a great place to reach out to a new audience and remind your existing contacts that you understand the issues they face and generously provide valuable information to them. Blog content is one of the pieces to that. We post 5 times per week for you on Facebook, Twitter, LinkedIn, and Google as part of the standard Secret Sauce package (enhanced services are available). Each week is split into 5 topics – 3 of which correspond to the blog post categories, and blog post “nuggets” are used as bait to lure clicks to your posts.

Social Media Powerhouse

WHEN YOU POST TOO LITTLE OR TOO MUCH.

The biggest mistake businesses make on social media is to SELL, SELL, SELL or post mostly about how great they are. Think about what you look at on social media: you want to see something interesting, funny, or an update about a friend. As a business, your biggest advantage is that you have answers to issues people face. With our value-based posts going out consistently, you are able to skip weeks – or sell, sell, sell – because we fill your feed with answers to questions. This not only creates a balanced feed, but HUGELY enhances the engagement on YOUR POSTS!! You are the star, they want to hear from you, and they love to know you give them value more than you ask for anything from them.

Facebook Boosts Every Month

Not sure if a small ad budget makes a big difference? Here are results for UNDER $24 and 7 Day Facebook post boost for a recent client campaign:

7 Day Facebook Boost Real Estate

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If you have a budget of at least $3500 per month for lead capture and a skilled, outsourced marketing administration/assistant, let’s explore how the Secret Sauce can help grow YOUR business!

Free 30 Minute Consultation »