Do you need leads? I talk to a lot of small business owners, and almost all of them tell me that this is the #1 issue they face in their businesses. If you need leads, establish a solid online lead generation and capture system.
Effective social media strategies, consistently adding great content to your website, and sending out very targeted emails on a regular basis, are the very best places to start.
Online Lead Generation and Lead Nurturing
Watch the video below to discover how powerful an online lead generation and nurturing system can be!
The Best 3 Lead Sources: Online Lead Generation (Social Media, SEO, and Email)
Marketing services giant, HubSpot, says that “The best three lead sources for business to consumer companies are social media at 17%, SEO (or Search Engine Optimization) at 16%, and email marketing at 15%.
Forbes reported that “Social media can very easily be your biggest source of leads for your company.” And if you think that Facebook marketing is a waste of time and money, think again. According to Skyline Social, “A powerful benefit of Facebook is that it’s used by 71% of all adults who use the internet.”
There are many ways to get leads, and feel free to call or email me to talk more about your specific needs and options, but what you really want to take to heart is that leads are money. Leads are money!
Know Your Cost For Leads
HubSpot did some research and reports that the average cost per lead for small businesses is $31. In many industries, the cost is much higher.
But, for now, let’s just price leads at $31 each. With that in mind, putting a value of $31 on each and every lead, would you continue on your marketing path as it is?
That email address scribbled on a scrap of paper crumpled in your pocket – if that is worth $31, and those 100 contacts on your email list (and you probably have even more than 100), but that’s another $3100; then consider the 10 people you know from your leads group, that is a grand total of $3,441!! It adds up quickly.
But what are you doing with those leads?
Did you know that prospects need an average of 10 marketing touches from the time they enter the top of what we call the marketing “funnel” until they’re a closed-won customer? Plus, companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate.
Forbes go on to say that “Lead conversion is a critical success factor for all businesses, but it holds true in spades for small businesses. If you spend scarce marketing dollars on lead acquisition or generation, you must reap the reward of that investment by converting a high percentage of those leads into revenue. And as a small business, you can more easily stay on top of the lead development process if you keep its success as your top priority.”
Don’t let leads slip through your fingers. Initiate an effective Lead Nurturing Program.
Have you ever heard the saying that personal organizers say, “if you haven’t worn an outfit or used something that you have had stored away for over a year, then get rid of it?”
Now is the time to get real about your marketing.
If you have thought about keeping up on Facebook, Twitter, and LinkedIn, or promised yourself you would send emails every week or even every month, or made a commitment to posting on your blog, but haven’t done it, I hate to be blunt, but you’re probably not going to do it.
You could task an assistant with your marketing, but that would involve training, more hours, and supervising something you just don’t want to get that involved in. Plus, you know that you have other things for your assistant to do that will surely push the social media, email lists, and blog posts by the wayside … just like what may have already been happening.
How Much Money Are You Losing??
Now that you know the value of a lead and the importance of targeted emails, social media, and website content campaigns, you know the money you’re losing. We talked before about how much money you lose by paying for leads that you don’t convert, but let’s take that a step further:
Let’s go back to those 111 leads at total cost of $3,441 – but they also have lost sale costs. Here’s what I mean. Let’s assume that you get one customer for every 20 leads. By losing 111 leads, you’re losing 5.55 clients. Since you can’t have a half of a customer, we’ll go with a loss of 5 clients. If each client is worth $2,500, that is a total of $12,500 value on those 5 clients. When you add the $3,441 total cost of all of the leads, your total loss for not properly nurturing those leads is a whopping $15,991 – almost $16,000!
According to a report from Forrester Research, companies that excel at lead nurturing generate 50 percent more sales-ready leads at a 33 percent lower cost. Annuitas Group cites that nurtured leads make 47% larger purchases than non-nurtured leads – so imagine adding another 47% to the client values in our previous calculations!
You don’t want to lose money, and we don’t want you to either. Let us take on your lead nurturing services. We’ll manage 3 blog posts, 3 targeted email list campaigns, and weekday social media posts, plus manage $60 in Facebook advertising each and every month.
For only $650 per month, we’ll manage your leads, and report results back to you monthly.
Click the Buy Now button below to get started. We’ll call you within two business days. From the time we reach you and do an intake of your information and download your lists, your contacts will start hearing from us in as little as two weeks!
10 x More Email Responses!
Emails that use lead nurturing get up to ten times more responses compared to standalone email blasts, so I’m excited to team up and see you enjoy more leads and more sales conversion.
Remember, this is a systematic program that will grow your business – it is not a flash in the pan. Research consistently shows that 30-50% of leads are not ready to buy when they first inquire about your business, but about three quarters of these leads will become sales ready within 12 to 18 months.
This is a long term commitment, so you need to know that we are the ones you want to make this journey with.