BreakAway Agent Episode #1 with Bijan Saadati of KW Hollywood Hills
Struggling To Gain Momentum As A New Agent?
Are you a newer real estate agent and you are feeling the pressure to succeed and kill it?
Do you have the drive but lack the experience?
Do you have the mindset, if you’re not growing, you’re sliding?
Then this podcast is for you!
Bijan Saadati with Keller-Williams in Hollywood has worked in finance and real estate for over 10 years. Bijan has proved to be pretty fearless, leaving a 6 figure salary in finance in Orange County and moving to L.A. because he had a hunger for more. Some call him crazy, we call him passionate. Because of his drive to do more and prove himself, Bijan brought in nearly 13 million dollars within his first 2 years in the industry, and his goals are climbing exponentially.
If you’re just getting started in real estate, listen to some of Bijan’s tips to staying focused so that you can grow your real estate business at any level in any location.
Real Estate Is A Competitive Business
Specifically getting his start in Hollywood, Bijan learned quickly just how competitive the luxury real estate market was in L.A. Fortunately for us, he has cultivated a great reputation and an outstanding team to help him dominate in a cutthroat industry.
In addition to setting goals and staying focused, here are a few tips he shares to stand out in a competitive market:
Be All The Way In or All The Way Out
If you’re trying to do too many things at once, you’re limiting yourself and could be harming your business. Bijan saved up six months of his finances so that when he decided to jump into the real estate game, he would be able to give it his all.
Remember that real estate isn’t just a “job,” it’s a BUSINESS. You have to treat it like you are the owner of a business, which means putting in the work.
A lot of newer agents coming into the real estate forget that a huge part of this industry is going out and meeting people. It’s more than just helping friends and family, you have to build more relationships.
If you’re not going to events or networking with people, you will not as be as successful.
Know Your Niche
Who do you connect with the most? For Bijan, coming from a financial background, he was already familiar with working with investors, and that group became someone he was comfortable with.
Find your niche, put the majority of your focus towards that niche, and then expand your business from there.
Build Your Business With Referrals, Your Network, and Your Marketing Strategy
Start with reaching out to family and close family friends. Do a good job for people who already trust you, and they will spread the word. From there you can grow your leads with your network. This includes close friends and your inner circle, including who you know on social media.
The third aspect of building your real estate business comes with your marketing. Are you door knocking? Have you been passing out business cards? What are you doing to build your reputation and brand? Having a marketing campaign in place helps you bring in leads while you’re helping people buy and sell homes.
Get Over The Fear
Especially when marketing for new clients, forget the fear. What’s the worst that you’re going to hear? No?
When you are trying to gain momentum as a new agent, you’ll hear no a hundred times. Bijan’s advice is that hearing no and learning how to make a sale will just make you stronger, and ultimate will help you become a better agent.
If you’re not hearing no, you’re probably not growing or doing anything.
How To Avoid Mistakes Rookie Agents Keep Making
Seek Out A Mentor
A lot of agents coming into the business should be taking the time to seek out top producing agents they admire and learn from them. Surround yourself with the best, and soon you’ll become the best. Be constantly seeking advice and learn from their mistakes so that you can grow your business.
Be Proactive and Not Reactive
A big thing that Bijan emphasizes is being responsive and communicative. Answer your emails. Answer your phone. Start building those relationships by taking action, and you’re already ahead of the game.
Adapt To Social Media and Technology
Everyone is using social media these days. Get on board! Embrace what people are using. Whether it’s a Facebook Live or constant Instagram updates on your open houses, don’t shy away from technology and social platforms. You could be missing out on so many connections.
Create your brand on social media. Sharing your personal and professional life builds credibility.
Bonus Tip: Don’t get mad at Zillow or Trulia! Home buyers are there, and they are looking at your reviews. Though it’s a controversial topic, Zillow can be a great tool to spread the word about how well you help clients and be a referral base.
Take Your Reviews Seriously
Zillow, Yelp, and Google reviews are very important for building your reputation. Take them seriously. Reviews and referrals might be the biggest way to bring in new clients, so make sure you’re taking the time to go above and beyond so that every review is a great one.
Find A Way To Fail
If you want to gain momentum as a new agent, do the hard things. Go door knocking. Start making cold calls. Once you get over your biggest fears, everything else becomes easy. Get over the hardest thing for you right away so that everything else comes naturally and you’ll gain confidence.
Do the hard things, and you’ll gain the knowledge you need to become confident and courageous.
Don’t Worry About Your Commission
Specifically, when you’re just starting out in real estate and looking for what team to join, it can be easy to get caught up on the split, and how much you make per transaction. Instead, focus on:
- What kind of training program do they offer?
- Finding an amazing mentor
When you’re new in the business, it is crucial to learn the business before you can thrive in real estate. Surround yourself with people who offer the most value. Be transparent and curious when looking for the right team.
Know Your Weaknesses
A mistake that a lot of agents make is pretending they know more than they do. If you aren’t sure about something, find out and follow up with your clients. It is better to own up to something you might not know than to give an answer that might be false that you have to explain later.
Show your client that you are committed to them and committed to growth by finding out the information they need and follow up right away.
Remember That Failing Means You’re Growing
At the end of the day, everyone makes mistakes. When you’re trying to gain momentum as a new agent, getting rejected and failing is part of the journey. But when you continue to surround yourself with people you want to be like, you have a hunger for knowledge and growth, and you trust your intuition, you are already on the road to success.
When you ask more questions and consistently try to build relationships, you will gain that momentum you’ve been struggling with.
About Our BreakAway Guest
Bijan Sidaati, Team Leader
Keller Williams Hollywood Hills
Bijan Saadati is the Lead director for his team Bijan Estates and has the right experience and commitment to ensure you reach your real estate goals. Bijan and his team lead the Los Angeles area market on list to sale price ratio, average days on market, and search to close date.