BreakAway Agent Episode #2-3 with Laura Leist of Eliminate Chaos

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Eliminate The Chaos In Your Work Life

From file organization to office moving tips, if you want to be successful in business, you’ve got to organize your life. Whether it’s turning your huge file cabinets into a digital library, securing access, or just making a game plan for moving your office, it pays to have an expert help you eliminate the chaos in your life.

Tiffany interviews Laura Leist, CPO, and founder of Eliminate Chaos and she gives us loads of great tips on what she does to help individuals and organizations increase their productivity and profitability.

How Eliminating The Chaos Can Foster Business Success

Laura Leist has a background in the computer industry, but her whole life she has been noted for her organization and detail-oriented mindset. She decided to use her project management skills to help residential clients organize their homes and get their lives a little less chaotic.

She discovered a niche of entrepreneurs and business owners who worked from home who needed both her IT and computer background and her organization skills. Eliminate Chaos became two divisions. The first is a residential aspect that helps people feel more on top of things. There is also a more business-oriented side that helps businesses position themselves for success.

Eliminate Chaos At Home

The residential side of Eliminate Chaos helps people who:

  • Don’t have time to organize
  • Don’t know how to get their homes organized
  • Feel overwhelmed in their own house
  • Need to downsize and don’t know where to start

They also help people who need help moving. Responsibilities include

  • Helping downsize and eliminate excess
  • Packing a house
  • Hiring movers
  • Unpacking and organizing

Eliminate Chaos At Work

The business aspect of Laura’s team typically focuses on helping small businesses, which might mean an individual, a small department, or a team. The goal with these types of interactions is answering the question “How we can make them more efficient?”

Answering that might mean, transitioning their digital files and getting them acquainted with Microsoft Office, or simply reorganizing the way the office is set up.

Should You Hire Moving/Organizing Experts?

Though many businesses just want to look at the dollar amount and go with what seems the easiest, it might be costing them money in the long run.

  • Is the right person in charge? Does the person making decisions on what to eliminate or reorganize have that authority?
  • What kind of space are you going into? Are you downsizing and going paperless? Do you have the room to get the work done efficiently and effectively?

Something that Laura brings up is that most offices require the employees and team to do all of the moving when that is not what they were hired for. They don’t know the most effective way to set up a kitchen or copy room. Is it is really the best use of company time and resources to have the team try to step into a different role?

Your business could be affected a lot less if you hire experts to come in and help you create a productive workspace. They can create an organization system so that your office isn’t overrun with files, and they figure out the best way to share secured documents. Eliminate Chaos helps bring order and structure to small businesses so that they run more efficiently.

The Best CRM Is The One You Use

First of all, what is a CRM? CRM stands for Customer Relation Management system and not a lot of people don’t know what it is or why it is so crucial for businesses that focus on relationships – like real estate agents and brokers.


  • Outlook or your email program
  • A Rolodex full of contact information
  • An Excel spreadsheet (Are you shocked!? You can’t run a report off an Excel spreadsheet)

The key to understanding and ultimately choosing a CRM, you have to know what you want to do with the data it provides. For example, you can record important dates like client’s birthdays, move in anniversary so you can send gifts, and even kids names so you nail those client interactions. When you document important information, you come out looking like a rockstar.

A good CRM can help you run reports so that you can pull specific data like addresses or family size. This is so that you can stay top of mind to your clients and show them how much you care.

Another great thing a CRM can track is the lead source. Where did you meet your client? Knowing how they found you and started that relationship could come in handy.

Here is a basic list of things to track on your CRM:

  • Birthdays
  • Kids names
  • Move in dates
  • Lead source
  • Past gifts/gift ideas
  • Important family events/dates
  • Allergies
  • Pets names
  • Addresses
  • Referrals (both personal and business)

This is just a basic list of what to track for each person, and you can start to see why an Excel spreadsheet won’t cut it when you’re serious about growth and maintaining your reputation.

Eliminate The Chaos With A Company Who Organizes Your CRM For You

Something that is so powerful about CRM’s is that you can turn them into a funnel that becomes a pipeline for keeping lasting clients and getting more referrals. You can set up an email campaign to help keep yourself on your client’s radar. You can also use it to remind them of important dates and give them the information they might have ever known they needed.

Though it is true that the best tool is the one that you use, it won’t pay off if you don’t know how to use it. If you’re incorrectly using an expensive CRM and aren’t reaping the benefits, you might be hindering growth.

Laura Leist says some of the top 3 CRMs right now are:

When you’re trying to get organized, it can seem really daunting if you don’t know what you’re doing or where to start. With Eliminate Chaos, they recommend starting with these four areas that are the easiest to help you get the train to organizing your office or business:

  1. The “Stuff” – anything that isn’t paper
  2. Paper Systems – how you organize your documents and files
  3. Electronic Systems – anything digital
  4. Physical Layout of your Office or Business – how is everything arranged

Trying to get organized so that you can become more productive can really be put into two clutter categories, invisible and visible clutter. Business owners overlook how important it is to organize the little things both digitally and in your physical office.

About Our BreakAway Guest

How to Eliminate Chaos with Laura Leist

Laura Leist, Co-Owner

Eliminate Chaos

Laura Leist, CPO and founder of Eliminate Chaos works with individuals and organizations to increase their productivity, profitability and peace of mind with streamlined office systems through the use of technology.
She has written over fifteen books, and her clients include CEOs of multi-billion dollar corporations, real estate and law offices, athletes, media personalities, solopreneurs, and divas of domesticity.