Many entrepreneurs have trouble blogging on a regular basis, and a major reason is that they are just not sure what to write about in a blog.

If you are a great writer or love to write, you’ll love the fact that compelling articles (or blog posts), consistently added to your website will do more for your website than just about anything else. When you add an automated email campaign that, again, has amazing, engaging content, and Facebook, Twitter, Instagram, and other social media posts that are – what? Yeah, you guessed it – interesting and relevant, then you will become a powerhouse in your market.

I am not a fantastic writer, nor do I particularly like to write. In fact, as I work on this video series, I would have done just about anything else rather than sit down and write out the lessons.

However, becoming successful has everything to do with doing the right stuff when you don’t feel like it, and writing great content is the right stuff.

So what is great content and how can you figure out what to write?

There are a lot of ways to figure out what to write about in a blog, but here is what I do.

Define Your Customer


What to Write In a Blog Post - Know Your Demographic


First, consider your best customer and answer some questions. Who is that person, that ideal client? Is it a man or a woman? How old is he? What does he like? What does he need?  Before he hired you, what was his biggest issue? What needs did you fill for him?

That’s really it right there: What needs did you fill for him.

Create an Editorial Calendar

An Overview of What to Write About In A Blog

Sit down and start a new spreadsheet (yes, the spreadsheet nerd is back). See video below for demo:

When it comes to knowing what to write about in a blog, an editorial calendar is a huge help. You basically get to brainstorm ideas one day, then come back and write about it later. The hard part is usually figuring out a compelling topic.

Title your new spreadsheet “Editorial Calendar.” In column 1, type the header “Week;” type “Theme” in column 2, and “Title” in column 3. Leave column 4 blank and delete the remaining columns.

Format the header row and freeze it so it stays at the top, even when you scroll to the bottom.

We’re going to create a 52 week editorial spreadsheet for weekly blog posts, so in the “Week” column, type “1” at the top. In the next row, type “=sum(b1+1)”. Copy it (control or command and C), select all the following rows in column 1, and paste (control or command and V).

Think of 5 themes, again, there are many ways to do this and I suggest you test and adjust as needed, but for now identify 5 themes. For today’s example, let’s use themes a real estate agent might use. They could be “Before You List,” “Before You Buy,” “Market Update,” “Local Topics,” and “Why Choose Me.” This fits in with our “give away our best stuff, then sell 20% of the time” strategy.

Type your 5 themes into the first 5 rows. Copy and paste them into the remaining rows within the “Theme” column.

Write Amazing Titles That Everyone Wants to CLICK

Whenever writing the article or post, you want awesome titles. Go with zingers that either are buzzworthy (everyone is talking about it), are counter-intuitive, or are edgy.

For example, within the “Listing Your Home,” a counter-intuitive title would be, “5 Reasons Your House Is Not Ready to Sell.” A counter-intuitive “Why Choose Me” title might be, “Don’t Hire Me If Your House Has These 3 Features.” An edgy, “Before You Buy” title might be, “Annoying Things Buyers Do,” or “10 Things Sellers Hate About Buyers.”

Market Updates usually get opened without a fancy title because people want the inside scoop.

Schedule Weekly Appointments to Write A Blog Post

Once you develop your editorial calendar, have an overview of what to write about in a blog, and write the creative titles, put yourself on a schedule. Make an appointment every week to write the post, and your web content will be more dynamic than most of your competitors’!

Digital Eye Media suggest that a high quality post will

  • Provide valuable information
  • Does not include a lot of sales lingo
  • Reflects modest but effective keyword choices
  • Includes authoritative links
  • Answers a question, or provides a solution or advice

A major perk that you’ll enjoy is that once you create catchy titles and interesting content for your blog post, you can reuse that material in your emails and social media!

We’ll get more in depth about how to write a blog post and structuring great content in an upcoming post.


This post was adapted from a piece of the transcript from Part 3 of our 5-part video series, ” How to Build Your WordPress Website.”