As digital marketers, we are constantly singing the praises of blog posts and why you should learn how to write an epic blog post. And for good reason! Not only do blog posts add valuable information to your site, but 82% of consumers feel more positive and trust businesses more after reading custom content.
Here we go over some of our methods on how to write an epic blog post that will help drive traffic to your website and build a rapport with your clients. Consumers expect content that is not only useful but adds value to their experience. If they don’t find it with you, they will seek out competitors that do.
Insider Resources On How To Write An Epic Blog Post
As people who write blog posts on a regular basis, we thought it would be helpful to share with you some insider tips on how we write blog posts and what resources we use to make them great for SEO and for your clients or future prospects.
Open These Tabs
Let’s start by going over some tabs we have open before we even start writing!
Blog Editorial Calendar
The first thing we do when starting blog posts for ourselves or clients is to open our blog editorial calendar. We create a calendar with loose titles of ideas for a variety of target audiences so that we never have to waste time deciding what to write about. Typically we have already done our research for 3-4 audiences and come up with blog ideas that answer common questions.
For example, for real estate agents, we write for Buyers, Sellers, Investors, and Commercial Real Estate. Having a predetermined list of where to start saves so much time and energy! Click here for a free editorial calendar you can start using today.
Having a keyword map is so important to keep track of what keywords you’re using. If you’re like us, you’ll also be tracking blog titles, slugs, SEO titles, and meta descriptions. We keep this open so that when we start researching keywords, we don’t accidentally write for a keyword that we have already written for. You don’t want to compete with your own articles or web pages.
If you’re not already using a keyword analyzer like SemRush or Moz, you really should! This will give you insight to what people are looking for online, how they phrase it, and what topics get the most attention.
This might be a given, but we always have a Google tab open when starting the blog writing process. From researching keywords to finding trusted sources for our epic blog post, Google is our number one source for finding information.
If you’re in marketing like us, you’re probably doing content development for a client. Having the client’s website open is a great way to refer to past articles and make sure you’re including internal links throughout your article.
Refer back to older articles. If you have access to analytics, make sure you’re checking which blogs rank well, and give your clients an opportunity to read those in your new post.
Client FB Page
Typically, we are referring to the client’s social media pages as well when starting to write new articles. Here we can see which posts are getting high engagement, and we can also monitor what questions might be coming up in comments and visitor posts.
Knowing what customers are responding to on your page or your client’s page could give you exactly the insight you need to write an epic blog post.
CoSchedule Blog Headline Analyzer
This is one of our absolute favorite tools for writing blogs. CoSchedule’s Headline Analyzer helps us write epic blog post headlines that can drive traffic and increase your rankings on search results.
Try out a couple headlines and make sure you get a score of 70 or above before using it! We normally use both an H1 and an H2 in our posts and make sure both are greenlighted with this FREE tool.
We even made our own headline giveaway to help you get started with headlines that rank well. Just fill in the blanks and get started!
CoSchedule Power Words PDF
Maybe you’ve tried the above analyzer and can’t seem to find any headline that gets the green light. Lucky for you, CoSchedule has a great source for words that help you write headlines that get noticed. We always start by looking at this list of eye-catching and emotional words.
Open Blank Document
The last thing we open is a blank document to get started. Include what category or audience you’re writing for, and remind yourself of the keyword right away.
Now that you have all the tabs open you need, let’s dive into the process of how our in-house writers create epic blog posts. We’ve talked about writing blogs before, but this is more of an overview of the process, rather than what specifically to write about (but if you have an editorial calendar, that shouldn’t be a problem either).
Here is our process from start to finish that will hopefully help you build your own strategies to build traffic increasing and informative articles.
1. Open Your Tabs
Open all your tabs. If you skipped the first half of this blog, go back up and read all the tabs we have open when writing.
2. Research Keywords
This can be done with a keyword tool, but it can also be done by googling the topic you’re writing about. What words stand out to you in the results? What does Google recommend?
The best keywords are obvious ones. Scroll to the bottom of your search engine and see what other searches are related to yours. Browse through articles with similar keywords. Do they contain similar information to what you’re trying to write about?
3. Write Headlines
It’s often a good idea to write your headlines before you even start the writing process. A solid title can keep your writing focused and to the point. A good headline should include your keyword phrase, preferably closer to the beginning if you can manage it.
We also recommend 2 powerful headlines. They can be similar to each other, but both should be green-lighted with the tools we mentioned above.
4. Research That Topic From Trusted Sources
If you love research like us, then this is the fun part! Read other articles and trusted sources on your topic. It’s good for SEO to include internal links back to your own site or blog when you can, but it also establishes credibility when you link to outside sources.
Read up on what facts that you think are valuable and information and include statistics when you can, or when appropriate.
5. Write Outline
Writing outlines are a great way to speed up the writing process. Start with a strong introduction and conclusion (and make sure your keyword is in the first and last paragraphs). Then you can decide whether you’re writing a list or how to break the content into easy chunks.
6. Fill In The Rest
After you’ve created an epic blog post outline, you’re ready to fill in the gaps! Blog posts rank higher on search engines when they have more words. So make sure that at a minimum, your blog posts are 1000 words, though 1,500-2,000 seem to rank the best.
However, we recommend checking other posts in your industry that are ranking for the keywords you’d like to rank for. If they only write 500 words, then your 700-1000 word posts are going to rank great. But if everyone is averaging 1000+ words, you might want to try going above and beyond (assuming that all the words you write provide value).
7. Check The Essentials
Before you hit publish on your blog post, do a quick double check! How’s your spelling and grammar? Do you have a strong introduction that properly tells people what they are about to get into?
Is there a call to action in the conclusion? How many times did you include your keywords? Is everything formatted correctly? How many internal links did you include? Is it long enough?
Once you’re confident there is nothing you can do to make this epic blog post even more amazing, then you have our permission to publish it!
8. Last Step
The last step to writing a blog post is to enter in the title and keyword into your keyword map. Keep track of the category you’re writing for, include the slug, SEO title, and metadata, and you’ll be good to go when it’s time to write again.
Did you make this far? We hope this helped you find a steady process for creating blog posts that do more than just provide value. We hope that learning how to write content increases your website traffic and ultimately brings you more sales.
The goal of marketing is to help bring in more successful business, and having blog posts is an essential piece to our strategy.
If all of this sounds too overwhelming to you, you’re not alone! Let OMH Agency evaluate your current marketing plan. We’d love to help you feel like your inbound marketing strategy is actually working for you.
Don’t waste any more money. Check out our Secret Sauce here.